The insights and
consultancy agency

Develop compelling products, services and propositions through a deeper understanding of your audiences and their motivations

01

Understand audiences

Gain a deeper understanding of your target audiences, their motivations, needs and decision-making processes.

02

Develop new products

Test and refine at all stages of the development cycle for new products and services to ensure a successful launch.

03

Market more effectively

Ensure that go-to-market and post-launch strategies are effective and deliver on strategic objectives.

Use our expertise to move your business forward

Our research expertise covers a broad variety of sectors and audiences. Click on the links below to read more about how we support our clients in the following sectors.

Technology

In the rapidly evolving world of technology you need insights that can help you to understand shifting consumer preferences, and assist with decision making for the next generation of devices and services.

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Healthcare & Pharmaceutical

Understand the needs of patients and healthcare professionals to develop and market products and services more effectively.

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Gaming

Use insight to better understand gamer behaviours and preferences, and design & test the next generation of games and hardware.

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B2B

Build a deeper understanding of your business customers, and make better business decisions powered by strategic insights.

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Our clients

Discover our latest insights

Female Gamer Study 2022 - Streaming & eSports
Female Gamer Study 2022 - Streaming & eSports

Download the Streaming & eSports report

Download Report

On-Demand Digital Global Oncology Report
On-Demand Digital Global Oncology Report

Download this free resource to read how oncologists make prescribing decisions based on digital information

Download Report

Early Stage assets guide
Early Stage assets guide

Download Bryter’s guide to market research of early stage assets in immune mediated inflammatory diseases

Download Report

Latest case studies

Evaluating creative against customer needs and emotional tone
Evaluating creative against customer needs and emotional tone

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Novel asset evaluation in antibody mediated rejection
Novel asset evaluation in antibody mediated rejection

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Mapping the consumer purchase journey for smartphones unlocks higher conversion rates and sales for leading retailer
Mapping the consumer purchase journey for smartphones unlocks higher conversion rates and sales for leading retailer

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Uncovering the meaning of connected homes in EU markets to identify opportunities in the smart devices space
Uncovering the meaning of connected homes in EU markets to identify opportunities in the smart devices space

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Creating a clear picture of the current player base of a mobile game, plus potential for future new players
Creating a clear picture of the current player base of a mobile game, plus potential for future new players

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Helping a major AAA developer understand their brand identity and how this could be leveraged in the mobile space
Helping a major AAA developer understand their brand identity and how this could be leveraged in the mobile space

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Cracking the Code to SME Success: Using creative insights to build a winning digital storefront
Cracking the Code to SME Success: Using creative insights to build a winning digital storefront

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Segmenting untapped B2B market for tangible savings in communications and product
Segmenting untapped B2B market for tangible savings in communications and product

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Reviving a Classic: How Semiotics helped a Traditional Rum Brand Appeal to youth audiences
Reviving a Classic: How Semiotics helped a Traditional Rum Brand Appeal to youth audiences

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Rapid ad concept development for a pet care company
Rapid ad concept development for a pet care company

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